The majority of the advertising fee that each franchisee has to pay goes to hard costs that we cover for that location. Rather than “nickel and diming” franchisees, we select certain expenses related to advertising that we know will work best for the location. They include, but are not limited to:

  • Digital Menu Player — updates to pricing, specials, new graphics, etc from our centralized menu system.
  • Radio Station Subscription — allows for the Classic Rock Coffee streaming radio station to play in your store.
  • ASCAP — music license fees allowing us to broadcast the radio station to your store
  • BMI — music license fees allowing us to broadcast the radio station to your store
  • SESAC — music license fees allowing us to broadcast the radio station to your store
  • Social Media Management — each store is provided with social media as well as a website that is managed for them. Franchisees can contribute as often as they want.
  • Graphic Artist — (US ONLY) our graphics department is available to create and edit content, as well as work with local printers.
  • Commercial Creation (TV & Radio) — we provide standard commercials that can be updated for your market.
  • Seasonal Special Marketing Materials — table top inserts, posters, and other marketing items associated with seasonal specials.
  • Updated marketing content on the CRCC Print Media website that can be customized for each store.