Is Cold Brew New?

For decades baristas around the world have come up with new ways for brewing coffee. From boiling pots of water to science beakers attached to burners, there seems to be an endless number of ways to brew coffee and every coffee drinker has their preference on what tastes the best.

Enter Cold Brew

In the past few months there has been some buzz around a process of coffee preparation called, “Cold Brew”. Cold Brew is a method of brewing in which the barista lets coarsely ground coffee “steep” in cold water for anywhere between 12 to 24 hours. This method creates a […]

July 22nd, 2015|

The Coffee House

All throughout history the coffee house has been a place for people to come together and discuss ideas. It’s only recently that people have started giving much thought to the products they were drinking in coffee houses. The Europeans grab a quick shot of espresso and load it down with sugar to mask the harsh flavor. Many Americans dilute their morning brewed coffee with cream and sugar. People feel they need to cover the unpleasant flavors because for many years the coffees they were drinking were commodity grade, low-end Robusta beans. It was more about the coffee shop experience […]

June 30th, 2015|

Only As Good As Your Beans

Coffee as we know it, a dark brown bean that has been roasted, comes from a flowering cherry tree grown on a plant called Coffea. There are hundreds of plant species under the banner of Coffea, however only two of the varieties, Arabica and Robusta, are widely popular for roasting and drinking. Both of these coffee species are grown in different countries all over the world, which can greatly change the overall taste of the coffee beans, but there is still a vast quality and taste difference between the two coffee varietals.

Robusta: Low Quality, Low Cost

Robusta is commonly grown for […]

June 22nd, 2015|

How to Evaluate Coffee Franchise Opportunities

As a commodity, coffee is extremely valuable. Globally, it is second to only petroleum with roughly 25% of the world participating in its production. As the United States’ number one imported commodity, coffee plays an integral role in the overall US economy. With just under three billion pounds of coffee being purchased from countries like Brazil and Colombia then distributed to US consumers, the demand for coffee is clear.
Specialty coffee chains and coffee franchises represent the primary manner in which US consumers enjoy the retail coffee experience. According to a recent Specialty Coffee Association survey, one in every […]

May 8th, 2015|

UAE Notification

There is a False Zomato Listing

The location in Health Care City using our franchise name is NOT a Classic Rock Coffee. It was formerly one of our franchises, but was de-franchised in December 2014. Notification of this was filed with the Dubai Healthcare City Authority.

Unfortunately, they are still using our branding and signage (which is very confusing to people), as well as some of the previous product that we sent over (more than likely expired). The product does not represent the high quality products and atmosphere found at a legitimate Classic Rock Coffee.

Here is the chronology on the Dubai store:

We […]

January 4th, 2015|
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